I hope you’re kicking butt and taking names!
If you’re not…
You may be falling victim to a well-known condition called the “Trainer’s Dilemma…”
It works something like this:
You are looking to grow your business (duh, who isn’t)…
You ask your members what they are looking for…
Your staff (if you have any) gives you great input…
Maybe you’ve even attended a seminar or conference and heard about a program that’s a perfect fit for what you preach throughout your facility…
You invest your hard-earned cash and acquire the program…
Then guess what happens?
You never get around to implementing the program!
Logically you KNOW it’s a fit. But you simply can’t find the time to get to it.
You add it to your ‘to do’ list, but something ALWAYS comes up and it gets pushed to the side.
It’s like that commercial where the crazy suburban couple will do just about ANYTHING to avoid talking about their retirement plan…even when they know full well it is a MUST.
“Raking the leaves… washing the cat… etc.” Anything but what they should be doing.
The end result? You members get nothing, you’re out some cash and you end up feeling like crap because you see yourself as an organizational failure.
I have felt the same thing! Every trainer has.
You have just joined a long list of trainers who are too busy to make money. Cliche city.
Let’s stop the madness…
And look at things a different way.
I was sitting around one day lamenting some task I KNEW needed to get done. One that would actually help me once it was done. I was completely avoiding this task at all costs.
Then someone said, “Rick. Listen. The next 6 weeks are going pass anyway. At the end of that time you could have this all done… or you could still be bitching about it.”
I had been called out.
I carved out the time. Sat down with someone who could walk me through it. Got it done. And it didn’t hurt one bit.
I actually enjoyed it.
See where I’m going here?
Are you REALLY too busy to make money? Probably not.
If you have not created a “No Interruptions Zone” or simply a block of time when you have made it clear you are NOT to be disturbed, you need to do that ASAP!
Some people even keep a timer on their desks for this exact purpose.
Try it this week and see how it works…no, correction. Make it work!
You will be amazed at what you can get done in one concentrated block of time.
Committed to your health,
Rick “The Productivity Hacker” Streb
PS – If the above story sounds like you, there is a solution. Listen, everyone needs a little kick in the butt once in a while. If you have ever put something off you knew full well was a good thing for you to get done, allow me to be the kick in the butt you need to take your business to the next level. Just Schedule A Complimentary Growth Strategy Call, and we’ll see what we can do to have you earning a lucrative revenue stream as soon as I possibly can.